RFID technology

Why you should considering using RFID technology for your next event

In our newsletter, we mentioned using RFID wristband scanning at Caloundra Music Festival. But what is RFID, and how can it change your next event?

Imagine this: you go to the supermarket, place your groceries in your trolley and walk right out the store with them! No, you wouldn’t be chased down the street by the cops, you would be using RFID (radio frequency identification) technology. In each item at the supermarket, there would be a tag. This tag has replaced the simple barcode is a higher form of communication that allows an electronic reader to instantly detect it wirelessly through radio waves.

RFID technology has been taking over the ticketing world as well, especially in the overseas festival circuit. The piece of technology is embedded in tickets or wristbands and can be used for identification, payment and security. There are many benefits to using this technology that will save you time, money and create a better festival for you and the attendee.

 

No more paper tickets

In the age of the smartphone, paper ticket sales are becoming less and less relevant. RFID tags are a great alternative to both paper and digital ticket sales, with wristband able to be recognised by a reader at the festival gate. Not only will this save time, cut down queues but also helps the environment!

 

No more fraud, counterfeiting or scalping 

Tickets and wristbands that use this technology make it harder for tickets to be counterfeited or scalped. Less worries about ticketing, plus you save money in less security and monitoring processes and get the most out of your ticket sold.

 

Customer data at your fingertips

Through RFID, the customer’s booking information is stored electronically on a secure database. This helps you examine purchasing patterns and other behaviours of the consumer in real time, and gives you key data analysis that will contribute to the success of your future events.

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